Bose Motion Graphics Initiative
Style Guide + Tool Kit | Client: Bose | Studio: Iron Claw
Jeremy W. teamed up with Bose to develop a cohesive visual language to be deployed to their many vendors across all advertising spaces. Jeremy oversaw creative direction on design and execution of the tool kit. He developed and wrote the style guide in a bi-coastal collaboration with the Bose creative team focusing on the use of color, typographical behavior, and animation technique. The project was a success in achieving a consistent design language for the brand.