Power Up! with Jan

Owner Video | Client: Toyota | Agency: RAPP Agency | Studio: Champion & King

Produced by Hak Lonh of Champion & King for the RAPP Agency, Jeremy W. directs Laurel Coppock as Toyota spokeswoman Jan in a series of "Owner Videos. Jan acts as a digital concierge for new Toyota owners, using her brand of humor to create an entertaining online experience tailored to each driver. The agency case study, highlights some of the more hilarious interactions with digital Jan. Design and animation by Aaron Frebowitz.

Awards: 1x Gold DMA International ECHO, x5 Bronze LA ADDY, Finalist Caples